Lead Source Performance Report
Evaluate lead source effectiveness, conversion rates, and ROI to optimize your marketing strategy
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Total Leads
560
across all sources
10 active sources
Total Revenue
$1374K
from 165 customers
$8K avg deal
Conversion Rate
29%
lead to customer
Strong performance
Overall ROI
4982%
$27K invested
Positive returns
Lead Source Distribution
Total leads generated by each source
Top Conversion
#1
Trade Show
22 / 35 leads
63%
#2
Partner
14 / 25 leads
56%
#3
Referral
20 / 40 leads
50%
Top Revenue
#1
Trade Show
22 customers
$220K
#2
Referral
20 customers
$200K
#3
LinkedIn
18 customers
$180K
Best ROI
#1
Referral
$40/lead
12400%
#2
Partner
$70/lead
7900%
#3
Trade Show
$80/lead
7757%
Lead Source Performance Details
Showing 10 of 10 sources
10 Total Sources
Lead Source | Leads | Opportunities | Customers | Conv. Rate | Revenue | Avg Deal | Cost/Lead | ROI | Engagement |
|---|---|---|---|---|---|---|---|---|---|
Trade Show Tech Summit 2025 | 35 | 28 80% | 22 | 63% | $220K | $10K | $80 | 7757% | 88% |
Referral Referral Program | 40 | 25 63% | 20 | 50% | $200K | $10K | $40 | 12400% | 90% |
LinkedIn LinkedIn Outreach | 45 | 35 78% | 18 | 40% | $180K | $10K | $55 | 7173% | 82% |
Webinar Q1 2026 Webinar Series | 50 | 30 60% | 15 | 30% | $150K | $10K | $50 | 5900% | 85% |
Partner Partner Network | 25 | 20 80% | 14 | 56% | $140K | $10K | $70 | 7900% | 92% |
Website Inbound Marketing | 70 | 50 71% | 16 | 23% | $128K | $8K | $30 | 5995% | 78% |
Content Marketing Blog & Resources | 55 | 38 69% | 13 | 24% | $104K | $8K | $42 | 4402% | 72% |
Cold Call Outbound Campaign | 100 | 50 50% | 25 | 25% | $100K | $4K | $60 | 1567% | 60% |
Social Media Social Media Campaign | 60 | 40 67% | 10 | 17% | $80K | $8K | $45 | 2863% | 75% |
Email Campaign Email Marketing Q4 | 80 | 45 56% | 12 | 15% | $72K | $6K | $35 | 2471% | 65% |