Opportunity Win/Loss Report
Analyze won and lost opportunities to optimize sales effectiveness
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Win Rate
63%
5 won / 8 total
Strong
Won Value
$785K
5 opportunities
Total revenue
Lost Value
$290K
3 opportunities
Missed revenue
Avg Won Cycle
39
days to close
vs 37d lost
Win/Loss Distribution
Overall opportunity outcomes
Top Loss Reasons
Primary factors leading to deal losses
No Budget33%
1 opportunities
Price33%
1 opportunities
Competitor33%
1 opportunities
Opportunity Details
Showing 6 of 8 opportunities
8 Total Results
Opportunity | Value | Agent | Status | Win/Loss Reason | Close Date | Cycle Length | Stage at Close |
|---|---|---|---|---|---|---|---|
E-commerce Platform Upgrade Upsell • Email Campaign | $200K | SL Sarah Lee | Closed-Won | Product Fit | Jan 15, 2026 | 45 days | Negotiation |
Supply Chain Management Tool New Business • Webinar | $175K | MC Michael Chen | Closed-Won | Timing | Jan 10, 2026 | 46 days | Closing |
Enterprise CRM Implementation New Business • Referral | $150K | JD John Doe | Closed-Won | Product Fit | Feb 15, 2026 | 36 days | Negotiation |
Marketing Automation Suite New Business • Referral | $140K | SL Sarah Lee | Closed-Won | Product Fit | Dec 20, 2025 | 40 days | Closing |
Mobile App Development New Business • Website | $120K | MC Michael Chen | Closed-Won | Pricing | Jan 22, 2026 | 30 days | Proposal |
Data Analytics Platform New Business • LinkedIn | $110K | JD John Doe | Closed-Lost | No Budget | Dec 28, 2025 | 38 days | Proposal |
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